FOR IMMEDIATE RELEASE
Sunday, December 23, 2012
Merry Christmas, Idaho! Free Powerball
Tickets on Christmas Eve with Idaho $1,000,000 Raffle Purchase
BOISE, Idaho – As
a thank you for making 2012 the best calendar year in its 24 year history, the
Idaho Lottery will have a special offer for all players from 12 p.m. (noon) to 6
p.m. Mountain Time on December 24, 2012 – Christmas Eve. Players who buy an Idaho $1,000,000 Raffle
ticket during this time will receive a free $2 Powerball ticket good for
Wednesday night’s draw.
“The Idaho $1,000,000 Raffle and Powerball are two of our
more popular games,” said Jeff Anderson, Idaho Lottery Director. “We have had a lot of success in the past 12
months and this is our way of saying thank you to all of our players and
retailers for a memorable year.”
Although the Idaho Lottery operates on a July 1 to June 30
Fiscal Year, looking at calendar years from 2011 and compared 2012 shows an
increase of 27.1% in total sales.
“Usually, as the Christmas holiday approaches and the gift
giving season draws to a close, we do see an increase in play from players who
purchase Scratch Games and Raffle tickets to give as gifts or stocking
stuffers,” added Anderson. “We remind
players to enjoy the fun and excitement, but to definitely play within their
Traditionally, sales for Idaho Lottery $1,000,000 Raffle
tickets and their holiday Scratch GamesTM
increase during the gift giving season.
This year, Idaho $1,000,000 Raffle ticket sales have increased over 50%
in just the last week and is over 75% sold.
Holiday-themed Scratch GameTM sales
are up 62%.
During this time of year, the Idaho Lottery also reminds
everyone they must be at least eighteen years of age to play the Lottery. All players should sign their tickets prior
to presenting them for payment.
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ABOUT THE IDAHO
The Idaho Lottery responsibly
provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch
GamesTM, and PullTabs
with a high degree of integrity to maximize the dividend for Idaho public
schools and the permanent building fund. Since their inception in 1989, the
Idaho Lottery has sold over $2.3 billion in products, awarded over $1.3 billion
in prizes to players, returned more than $136.5 million in retail commissions,
and distributed $552.3 million in Lottery dividends to Idaho public schools and
the Permanent Building Fund. To learn more, please visit www.idaholottery.com.