Benefiting Idaho public schools and buildings
IMMEDIATE NEWS RELEASE
FOR IMMEDIATE RELEASE CONTACT: David Workman
Tuesday, September 30, 2008 (208) 334-2600
www.idaholottery.com dworkman@lottery.idaho.gov
Idaho Lottery Wins International Advertising Awards
Boise – The Idaho Lottery claimed three first place awards for advertising and promotions during the North American State and Provincial Lottery Association’s (NASPL) Annual Conference in Philadelphia, Pennsylvania last week, including top awards for Best Lotto Radio Advertising and Best TV Spot under $25,000.
“We have great people doing even greater work here in Idaho,” announced Jeff Anderson, Idaho Lottery Executive Director. “Idahocompeted against Lotteries who utilize Madison Avenue advertising firms to develop their materials and campaigns. We are proud that our work was done in Idaho by talented Idahoans and competed well against Lotteries that are ten times our size.”
The Idaho $1,000,000 Raffle radio commercial, “The Audition” won for the Best Lotto Radio Advertising commercial last year. The commercial features Idaho actress Carole Whiteleather as “Raffle Lady” and was directly tied to the successful Idaho $1,000,000 Rafflegame that ran last year from November 11, 2007 through December 31, 2007.
The animated “Twisterman” commercial for the Lottery’s ScratchTM game TwisterTM won for Best TV Spot under $25,000. Idahoadvertising agency Drake-Cooper developed the concept for “Twisterman”.
Finally, the Idaho Lottery won a Delegate Award for the Point-of-Sale materials for their Idaho $1,000,000 Raffle campaign. This award featured included all the print materials used in stores to sell-out last year’s new, Idaho-only Lotto game and included a cardboard cut-out of “Raffle Lady” as well as the “Safe Ticket Holders” handed out to players. All the art work was created in-house at the Idaho Lottery by Advertising Manager Sherie Moody-St. Clair and Graphic Artist Stephanie Wellman.
“This is a tremendous honor to have our hard work recognized by the highest level of Lottery industry professionals,” added Anderson.
The Idaho Lottery was also a finalist for the following awards at this year’s conference:
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- Best New ScratchTM (Instant) ticket – Brainiac
- Print Advertising Coordinated Campaign – “FaBALLous,” “JuBALLation,” and “IncrediBALL”
- Special Events Promotion – Idaho $1,000,000 Raffle Strategic PR Campaign
ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Scratch™ tickets, and PullTab games with a high degree of integrity to maximize the dividend for Idaho public schools and buildings. Since it’s inception in 1989, the Idaho Lottery has distributed more than $402 million in Lottery dividends to state public schools and buildings. To learn more, please visit www.idaholottery.com.
