FOR IMMEDIATE RELEASE

 

Thursday, January 22, 2009

 

CONTACT: David Workman         

 (208) 334-2600

                                

Lottery Adds Kym Pratt as New Marketing Director

 

Boise – The Idaho Lottery announced Kym Pratt has joined the management team after being appointed as the new Deputy Director of Marketing.

 

“We are pleased to add Kym Pratt’s marketing experience and advertising knowledge to the management team of the Idaho Lottery,” said Jeff Anderson, Idaho Lottery Director. “His fresh perspective to Idaho Lottery products and business process will help reach new levels of achievement.”

 

Mr. Pratt brings over 25 years of sales and marketing experience to the Idaho Lottery from the television industry where he most recently served as the Local Sales Manager for KBCI-TV (CBS – Boise).  A native to the northwest, Pratt graduated from Oregon State University in 1982 with a degree in Business Administration and Marketing. He began his career working at KAPP-TV in Yakima, KPDX-TV in Portland, and KVAL-TV in Eugene before joining the Boise ABC affiliate KIVI – TV in 1988. 

 

“I’ve lived in Boise for 20 years. This is an outstanding opportunity for me to branch out professionally and utilize my television and marketing skills in a way that also benefits Idaho communities,” said Mr. Pratt. “What better way to broaden my horizons than working on the fun and entertainment provided by the Lottery for the benefit of Idaho public schools and buildings.”

 

Since beginning with the Lottery in December, Mr. Pratt has assumed the mantle of leading the Lottery’s market research efforts and developing sponsor partnership opportunities for future games.

 

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ABOUT THE IDAHO LOTTERY

The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Scratch™ tickets, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and buildings. Since it’s inception in 1989, the Idaho Lottery has sold more than $1.7 billion in sales, awarded over $1 billion in prizes to players, returned more than $100 million in retail commissions, and distributed more than $402 million in Lottery dividends to state public schools and buildings. To learn more, please visit www.idaholottery.com.