Sweethearts, the beloved, heart-shaped candy brand best associated with Valentine’s Day is back for a second year as the theme for this year’s Idaho Lottery Scratch Game.
For more than a century, the iconic Sweethearts brand and its conversational candies have been adored by generations with its original sayings centering around love and caring which are refreshed each year. The Idaho Lottery was the first Lottery in the world to feature these fun Sweethearts Valentine treats on a Scratch Game last year, and like the candies themselves, the game proved so popular it is making a return.
“Almost everyone grew up with Sweethearts on Valentine’s Day,” said Jeff Anderson, Idaho Lottery Director. “The nostalgia of this classic candy has become a natural choice as the backdrop for our Valentine’s Scratch Game. And winning up to $50,000 gives great new meaning to the phrase, “Youda Best.”
This $5 Scratch Game comes with 9 different scenes that include a classic list of the romantic phrases found on the delectable heart-shaped treats, like “My Hero”, “Sugar Pie”, “Pick Me”, and “Bear Hug.”
Sweethearts the Scratch Game went on sale in Idaho on December 28, 2023 and carries two sweet top prizes of $50,000.
NOMINATE A SCHOOL HERO
Teachers, administrators, counselors, even lunch ladies make a difference every day for Idaho’s students. During January and early February, the Idaho Lottery will recognize 35 “School Heroes” with a Sweethearts prize package. Heroes will be chosen from nominations submitted to the Lottery and are not limited to teachers. Heroes could be any employee of a public school, aged 18 or older (Ex: Teachers, Aids, Librarians, Counselors, Janitors, etc.). To be selected, the nominator will complete a short form on who their hero is and what they mean to them. Nominations will be accepted from January 1st through January 31st, with deliveries made up until Valentine’s Day.
The selected “Heroes” will be recognized during a surprise ceremony at their school. Visit this site to nominate their “School Hero.”
