BOISE, Idaho ÔÇô The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its "Notice of Intent to Award" a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

"The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today's recommendation," stated Jeff Anderson, Idaho Lottery Director. "Today's announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho."

After what was termed a spirited, professional competition from many well-qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery's evaluation committee and its Commissioners this morning.

"We see a powerful synergy taking place with DaviesMoore," added Kym Pratt, Deputy Director of Marketing. "They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing."

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009. Collectively, the two groups bring together over 65 years of advertising experience in Idaho. As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results-driven marketing solutions based on strategic planning and careful brand management.

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