FOR IMMEDIATE RELEASE

BOISE, Idaho – During a regularly scheduled meeting on Thursday, March 20, 2025, the Idaho Lottery Commission approved issuing a Request for Proposals seeking bids from quality and experienced advertising and marketing agencies.

“As a government entity, it is our fiduciary responsibility to evaluate the way we conduct our business activities. The Idaho Lottery is committed to good government and governance, and that requires evaluating our outsourced, contracted services,” said Andrew Arulanandam, Idaho Lottery Director. “It is incumbent for us to do our due diligence and examine all opportunities.”

Qualified advertising and marketing respondents to the RFP have until 4:00 p.m. Mountain Time on Friday, April 18, 2025, to provide the Idaho Lottery with written proposal submissions. A copy of the Advertising Services RFP may be downloaded from the Idaho Lottery’s website at https://www.idaholottery.com/p....

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ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold over $5.8 billion in products, awarded more than $3.7 billion in prizes to players, returned $342 million in retail commissions, and distributed $1.273 billion in Lottery dividends to Idaho public schools and buildings. To learn more, please visit www.idaholottery.com.